For years during my real estate career I paid a lot of money to get trained on sales scripts to convert leads into sales, then one beautiful San Diego day I woke up and realized that we are not in the real estate business but in the Human Relations and Human Connection business and instead of trying fancy scripts and “close” on people I just got real with people(The Golden Rule). We sell homes to actual people with emotions and feelings( not to robots ) and if you are not making a Human Connection( getting them to like you and trust you) then they are going to give you the […]