How to Generate Buyer and Seller Leads

imagesI here the question all the time ! “How do i get Sellers or how do i get Buyers?” , well here are some basic ideas and tips on where you can start. Basically there are only two ways to generate buyer or seller leads, On-Line or Off-Line.


Remember that building a healthy pipeline of leads is crucial if you want to thrive in today’s real estate market. That’s why you must have a system designed to generate and capture qualified prospects and keep more leads coming your way.  This is not the whole meat and potatoes but just the ideas where you can start.


Here are some Online Tips:


  1. Facebook – numerous ways to do marketing and attract buyers and seller, informative articles, videos, specific property.
  2. Website- with the”Pay-Per-Click” Search Engines. PPCSEs can and should become an indispensable part of your lead generating arsenal. For example: Google AdWords & Yahoo AdWords there are other companies that do similar.
  3. LinkedIn- LinkedIn has a high percentage of professionals, so the likelihood that you’re dealing with people in your target audience is higher than some other channels.
  4. Twitter- Use Twitter “to promote sales or services… and utilize hashtags so that potential clients can find your sale or topic.
  5. (my favorite in the last few months)
  6. Zillow & Trullia
  7. Craigslist
  8. Yelp 
  9. YouTube
  10. Google Plus
  11. Kijiji-ebay Classifieds


Here are some Off-Line Tips:


  1. Door Knocking homes or businesses
  2. SOI-Sphere of Influence referrals
  3. Flyer Boxes around town
  4. Street Signs
  5. Direct mailing for seller and buyers
  6. Seminars Home buying or Selling
  7. Lender referrals
  8. Agent referrals from out of town
  9. Ads– Harmon Homes/Newspapers,Magazines
  10. Referrals– Current/past Client
  11. Open Houses-
  12. Cold Calling-
  13. Expired/Cancelled
  14. Events-CarneAsadas,weddings,birthdays etc.


Of course all of the above requires you building a systems, I recommend that you start by choosing 2 Online and 2 off line ideas. Please review my previous articles that  i wrote and that will help you take the ideas above and create a systems.


have a Wonderful week and go and attack the market !!!! 🙂



Comments & Responses

2 Responses so far.

  1. John Carroll says:

    Always impressed with you willingness to help other agents. Its the ones that go to work we all need to hook up with. John Carroll

  2. I love the last one…Events: CarneAsadas 🙂 That is awesome 🙂

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